Rotogravure printing is a state-of-the-art process used when the highest color density and maximum print quality is desired. It’s the most sophisticated technique available to the flexible packaging industry, using copper-plated steel cylinders that are unique and specific to each design.

The rotogravure printing process is characterized as an intaglio operation, using a high-precision laser to engrave your artwork onto the cylinders. During printing, the cylinder is partially immersed in a reservoir of ink, which is in turn transferred onto a printable flexible substrate. Since each color requires its own printing cylinder, the artwork will govern how many cylinders are required. Typical cylinders include the primary color components—Cyan, Magenta, Yellow, and Key/Black (also known as CMYK)—along with spot colors that are unique to the artwork. Spot colors are generally defined by Pantone numbers which are used to engineer and produce project specific inks. These inks are produced using the universally accepted Pantone Matching System (PMS), resulting in colors that match your artwork specifications exactly.