In addition to standing out from the crowd, including key pieces of information concisely is paramount. Once your product has the attention of a prospective buyer, you want to be sure to quickly convey what’s unique about it and why it deserves the sale over all the others. Impulse buying has become the norm, particularly in an era today when consumers face greater time pressures and purchase fewer products. Depending on your product, details about how to use, store, dispose of, or recycle your product should also be present and may even be required by law.
Ultimately, your packaging tells a story about not only your product but also your brand. When consumers become comfortable with a specific brand, they tend to identify with it and in turn gravitate towards the packaging that’s gained their trust and satisfaction.