
What Is Trapping in Printing & Why It Matters for Packaging
A thin white line through a logo. That is usually the first anyone hears about trapping, and by then ten thousand pouches are already printed.
Flexible Packaging
Retail Display Packaging
Labels & Shrinks
Sustainable Packaging
Custom Printing
Eco-Friendly Packaging
Flexible Packaging
Retail Display Packaging
Labels & Shrinks
Sustainable Packaging
Custom Printing
Eco-Friendly Packaging

A thin white line through a logo. That is usually the first anyone hears about trapping, and by then ten thousand pouches are already printed.

Packaging is the first thing a customer notices about your product, and usually the only thing they judge before buying. A bag that slumps sideways

A shopper decides whether to pick your product up long before they read a word about it. That call happens in about three seconds, and

Protection used to be the whole job. Not anymore. A pack now has to look premium on a shelf, hold up through a supply chain,

There is a reason the ready meal aisle looks different than it did ten years ago. Cans are still there, but flat pouches have taken

Packaging keeps a product intact on its way to the customer. For some products it has a second job, which is keeping the contents away

Every brand eventually hits the same wall. Sales are climbing, the product is working, and the packaging line cannot keep up. Somebody is standing there

Packaging does three jobs at once and most brands only think about one of them. It protects the product. It sells the product before anybody

The seal is the part of a flexible pack most people never think about, right up to the moment it fails. Everything the film does